by Belinda Lui | Nov 15, 2013 | Latest, Management
Project management is the ability to manage projects, and it is a true artform. It seems like such an easy task to do, but it isn’t. In today’s fast paced environment, staying on top of the many demands, isn’t as easy at is sounds. True, some...
by Miriam Hara | Aug 1, 2013 | Advertising, Branding, Latest, Marketing
During the course of my marketing career, I have seen many brands change their marketing strategy, marketing direction and marketing definition on an annual basis or even worse, more often than that! For those of us who have professed the art of marketing, it becomes...
by Lisa Wedmann | Jul 10, 2013 | Administration, Business Success, Latest, Management
Before we start let me be clear on the definition of a leader. Well then again ….. maybe I can’t be clear. I can’t be clear because leadership is an art not a science. It’s not easy to pin down leadership characteristics. Regrettably, there is no magic formula you can...
by Lisa Wedmann | Jun 26, 2013 | Advertising, Business Success, Creative, Latest
Some guy in a suit is yawning, another guy in the back is asleep, a woman in the front is reading notes, another looks at her nails and everyone else is checking their phone. And then there’s you, standing at the front of the room, nervous and starting to sweat,...
by Miriam Hara | Jun 25, 2013 | Branding, Business Success, Latest
It’s hard to separate personal persona from your brand persona. If you are in charge of marketing for a brand or business you are probably passionate about what you do and how you do it. Being in charge of a brand and its performance can be intoxicating....
