If you’ve been on the internet long enough, for something a lot more sensible than cat videos and pointless Facebook updates (say for instance, for making some real money) then you’ve also- on multiple occasions- come to that moment where you’ve had to get a website for yourself. Now, getting a website that actually works wonders for your business AND manages to survive the regular spate of Google updates is no cakewalk. You need a pro to do the best for your website. Luckily, it’s easy for you to find a good web developer, but how do you get the one you can trust?
One simple test is by making him discuss things that no other web developer would want to, like these four things…
You can’t go ahead without a plan
If you’re going for anything major, you need a plan. Many business owners think of their website as a whole different entity, as opposed to considering it a major aspect of the marketing strategy. Therefore, it doesn’t really make sense for you to just put random or no content up for users to see. Web design actually varies based on its purpose. So, obviously marketing plan counts. After all, it is the one thing that gives you solid direction. A good web developer understands this, and expects you to let him in on the plan too. This will help him come up with a more relevant design, which is perfectly in line with your goals and objectives.Talk to him about your target audience and the kind of growth you expect from the website. Don’t shy away from deep discussions about your plans with the developer.
While the whole ‘Content is King’ thing may be over-hyped, there is a reason it has become the hype. Unique, relevant and original content is what lends your site the credibility that keeps people coming back to it. If the content is bad, no masterstroke of web design is going to save it. And if your web designer/developer isn’t telling you that already, you’re pretty much being taken for a ride. Agreed that the web developer isn’t really a big expert on the subject firsthand, however, he’s seen enough of web content to be able to distinguish the good ones from the bad. Moreover, publishing the content on a website is a major part of the web design. So, the bad content will eventually translate into bad design.
You will want to change
Nothing on the internet is stable or constant. Trends are changing on a daily basis and people are constantly on the lookout for something new and fresh. As a business, you have to constantly stay on your toes, so that you’re not lost in the crowd and clutter out there. This will require you to make some changes in the future. You wouldn’t want to stay out of tune with your audience. You need to maintain your appeal. Plus, somewhere down the line, your objectives and goals will change, so will your needs. Imprisoning your website in the last century with technology that cannot be altered or changed is one of the first things a good web developer will prevent you from doing.
You’re not going anywhere without this. Yes, you may have a specific vision in mind. And yes, it’s for YOUR business, but don’t forget that you are putting it out for the world to see. It’s about the users- your target audience. And it is important that your website doesn’t fall flat on its face due to lack of appeal. This is why feedback helps; it lets you know what the other side is thinking. No developer is going to let you go live with a website without getting adequate feedback first.
The secret behind the success of any collaboration is clear and open communication, and of course, great attention to detail. Stick to these, and you should be sorted. Good luck!