Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Curiographics: A New Approach to Marketing Segmentation
What is Curiographics? Curiographics refers to the segmentation of audiences based the curiousity-driven content they engage with, rather than their demographic or psychographic characteristics. This term recognizes that in the age of social media, curiousity...
Agency Blues: What’s the Prognosis?
How do you know if you're suffering from the Agency Blues? If you're a brand marketer you've lived it... you've loathed it. The Agency Blues symptoms. Your heart is racing. You break out in a sweat (no, it's not because you're experiencing hot flashes). You toss and...
Brand Potential: Is it Truly Maximized?
Is brand potential an elusive goal? How do you know, as a marketer, if the brand you've been entrusted with has truly achieved its full potential? It goes beyond just success or meeting KPIs like market share, sales growth, or market penetration. It's natural that we...
Brand Loyalty: Taking it for Granted?
So You're a Market Leader As a brand manager, it’s easy to become comfortable when your brand is riding high on a wave of loyalty with the market share and sales to prove it. But here’s the truth: brand loyalty isn’t a given and it isn't easily earned either....
Graphic Design: Beyond the Software & Layout
Graphic Design: Making the Pieces Fit...And More The need of graphic design may stem from making things look good, but that's not what it's all about. Professional graphic designers are strategic partners in communication. The need to design a visual message that does...
Tupperware, Gone the Way of the Dodo?
Last week we all got hit with the news that Tupperware has filed for bankruptcy. Some may have been surprised by the news, and others may have seen it coming. In this ever changing market, it's difficult for iconic Brands to evolve in a timely way...and to maintain...
Psychographics + Demographics, a Winning Combination
The Essential Ingredients From a marketing perspective both demographics and psychographics are necessary. Demographics are the essential ingredients; the bread and butter if you will. They provide the basic information required in any good marketing strategy which...
The Agency-Client Romance
The Agency-Client Romance: The Unrequited Love Story In the bustling city of creativity, nestled not far from the skyscrapers of innovation, there lies a humble agency, 3H, with a heart as big as its ideas, in a place brimming with inspiration. This agency has been...
Perfectionist Marketing Syndrome: The Cost of Achieving 100%
This may seem counterintuitive and, for those who read my posts, contradictory! I recently wrote an article about how "Good Enough" isn’t beneficial for marketing and branding. Now, I would like to talk about the Perfectionist Marketing Syndrome (PMS). It's real and...
Your Brand Visual Campaign: 100% Ownable?
Does your current brand visual campaign undermine your brand's authenticity? Brand visuals are the cornerstone of a brand's identity. It is my stance that you cannot build a brand visual campaign utilizing stock imagery, especially when they should depict your target...