by Miriam Hara | Mar 28, 2025 | Business Success, Marketing
Canada Local, buying into it is trending, imagine that! That’s one silver lining in all this chaos and craziness with our southern neighbour. Canadians are finally waking up to the power of buying Canadian. We’ve always had the resources, the talent, and the...
by Miriam Hara | Mar 11, 2025 | Advertising, Agency, Marketing
Test Marketing Needs a Great Concept It’s always exciting being part of something new. To have a brand venture into a new territory. Reaching out to new audiences with a brand is bold. Often, media costs and full outreach takes dollars… and that’s...
by Miriam Hara | Feb 4, 2025 | Branding, Communications, Content, Creative, Marketing
The marketing space is totally immersed with buzzwords that seem to dominate the collective thinking for a few years and then eventually fade away. Over the past decade, “authentic” has been that word—a term so pervasive that its over use has now made it...
by Miriam Hara | Aug 13, 2024 | Advertising, Agency, Branding, Creative
Does your current brand visual campaign undermine your brand’s authenticity? Brand visuals are the cornerstone of a brand’s identity. It is my stance that you cannot build a brand visual campaign utilizing stock imagery, especially when they should depict...
by Miriam Hara | Jul 18, 2024 | Branding, Marketing
Set the Bar High When you’re in the business of creating brands the bar needs to be set high.That doesn’t mean that the brand should be high end. Creating a brand from the ground up is essentially comprised of many different “conscious...
