by Miriam Hara | Oct 22, 2024 | Advertising, Agency, Marketing
How do you know if you’re suffering from the Agency Blues? If you’re a brand marketer you’ve lived it… you’ve loathed it. The Agency Blues symptoms. Your heart is racing. You break out in a sweat (no, it’s not because you’re...
by Miriam Hara | Aug 20, 2024 | Design
This may seem counterintuitive and, for those who read my posts, contradictory! I recently wrote an article about how “Good Enough” isn’t beneficial for marketing and branding. Now, I would like to talk about the Perfectionist Marketing Syndrome (PMS)....
by Miriam Hara | Aug 13, 2024 | Advertising, Agency, Branding, Creative
Does your current brand visual campaign undermine your brand’s authenticity? Brand visuals are the cornerstone of a brand’s identity. It is my stance that you cannot build a brand visual campaign utilizing stock imagery, especially when they should depict...
by Miriam Hara | Jul 30, 2024 | Advertising, Agency, Management
Nostalgia for the Mad Man Era It’s hard not to be nostalgic about what was once the ‘life of a creative’ in a marketing agency. We were the epitome of cool. Dress-down Fridays? Every day was a casual masterpiece of quirky tees, ripped jeans, and...
by Tara Ford | May 28, 2024 | Branding, Design, Marketing
What’s in a Colour? More Than You Think! Have you ever paused to consider how much colour influences and shapes our lives? It’s pretty amazing when you think about it. Our brains are hardwired to respond to colour in particular ways. A very basic example is how...
