by Miriam Hara | May 27, 2025 | Branding, Marketing
With 2025 in full swing, we’re taking a moment to catch our breath and revisit some ideas that still have momentum. At 3H, we believe good thinking doesn’t expire. The articles we’ve shared over the past few years continue to reflect the conversations...
by Miriam Hara | May 27, 2025 | Advertising, Creative, Design, Marketing
Defining Design Strategy After over 36 years at the helm of 3H Communications, there are certain truths in our profession that have endured the test of time. Creative concepts aren’t pretty pictures… and design isn’t decoration. When design lacks...
by Miriam Hara | Apr 16, 2025 | Agency, Creative, Design
Constructive Criticism… ugh! That’s all I have to say. In the world of marketing creative the use of the term constructive criticism is as prevalent as the air we breathe! Whether designing a campaign, writing a headline, or capturing the perfect shot,...
by Miriam Hara | Nov 19, 2024 | Branding, Creative, Design, Marketing
Embracing Bold Moves: When and How to Rebrand a Legacy Brand’s Packaging Without Losing Heritage Legacy brands carry a rich history, often evoking nostalgia and trust among loyal consumers. However, as consumer tastes evolve, even iconic brands must refresh their...
by Miriam Hara | Aug 20, 2024 | Design
This may seem counterintuitive and, for those who read my posts, contradictory! I recently wrote an article about how “Good Enough” isn’t beneficial for marketing and branding. Now, I would like to talk about the Perfectionist Marketing Syndrome (PMS)....
