by Miriam Hara | Jan 28, 2025 | Agency, Branding, Business Success, Creative, Marketing
If there is one thing that has remained with the test of time in the brand marketing world, it is ‘The Brief’. It has been the ‘one document’ that bridges streamlined information about the brand between brand marketers and creative marketing...
by Miriam Hara | Oct 11, 2023 | Business Success
If karma is real, does business karma also exist? It stands to reason that if you believe in the concept of what goes around comes around, similar to personal karma, businesses too can be subject to its influence. What is the essence of karma? Rooted in religion,...
by Felicitas Ritter | Feb 10, 2014 | Creative, Latest
Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or you are just trying to generate ideas for yourself, the process of “brainstorming” is virtually the same. It doesn’t have to be an intimidating process and...
by Belinda Lui | Nov 21, 2013 | Interactive, Latest
When we think about a Mobile Application, the first examples that might come to mind may be: Instagram, Angry Birds, or Whatsapp. While some applications are great for socializing and passing time, there is a lot of opportunity for apps to make life easier; to...
by Belinda Lui | Nov 15, 2013 | Latest, Management
Project management is the ability to manage projects, and it is a true artform. It seems like such an easy task to do, but it isn’t. In today’s fast paced environment, staying on top of the many demands, isn’t as easy at is sounds. True, some...
