Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Brand Perception: It’s not what you think
Brand shapers and makers would like to believe that they own brand perception. However, that simply is not true. Any brand's perception by definition does not belong to the marketing teams in the offices or the manufactures. Brands are created by consumers. Many...
The Business Blog: It’s Viable
How necessary is a business blog in today's marketing arsenal? The "blog" is now a viable platform for communication and is becoming a significant part of the social media channel that is merging with what we now coin as content marketing. Couple that very real...
Developing Brand Friendships
What are Brand friendships? Okay, I admit it, I've coined that term. But if you think about all that is being talked about in Social Media, brand friendship is really where it's at. All the articles and blogs speak to the elements of engagement and ultimately it all...
Business Networking: Getting Found.
Over the last three decades there has been a big shift in how business networking is perceived. Believe it or not, there use to be a time when "business networking" was a taboo. It was actually considered shameful to admit that you received access to a meeting or even...
Does creativity have an age?
I believe that creativity is inherent in an individual and that it can't be taught. But by the same token I strongly believe that creativity can be nurtured and that everyone, in some way, is creative. Creativity isn't limited to "design" or "painting" or "crafts"....
Social Respect: Achieving it. Earning it.
What is social respect? Social respect is about gaining credibility and earning trust from others through the use of social media. Social Media – so much hoopla (excuse the pun)! Businesses and those who manage brands and products are now are realizing that social...
Brand Foundation: Take care!
When is it time to tear down your brand foundation and build a new one? Maybe the question should be: Is it time to build a new brand foundation? With this challenging and opportunistic economy, the changes and turnover within a brand's marketing team are increasingly...
Online Security: Is it a myth?
Is our expectation for Online Security unrealistic? Considering the speed of technology and information, by the time you read this it may already be old news. After Jennifer Lawrence and other celebrity iCloud accounts were hacked resulting in leaked nude photos, I...
Designing Digital Properties For Business
Designing digital properties is more important than ever for business, and no matter what industry you are working in you should make sure that you understand it and know how to work with it. This is especially true if you are designing digital products because you...
Flexing Creative: Increase Brand Value
Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the relationship the brand has with its target base, its intent and its history. Additionally, to a large degree brand value or brand equity is based on its level of...