Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Keeping It Real
Over the last several years, we seem to be focusing more and more on reality for our entertainment. From Survivor to The Real Housewives to Big Brother… apparently voyeurism sells very well. The same trend has also been cropping up over the years in advertising. The...
7 Steps to Brainstorming Success
Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or you are just trying to generate ideas for yourself, the process of “brainstorming” is virtually the same. It doesn’t have to be an intimidating process and...
Powerful and Unique Ways to Promote Your App
The app market has provided something of a gold rush for a while now. By providing millions of users with a way to quickly and easily download any piece of software, iTunes and the Google Play Store have created huge opportunities for programmers and marketers and...
Integrated Marketing: How Well Do You Mix & Match?
For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your target audiences. Relying only upon traditional advertising outlets like radio,...
Retro Advertising: Nostalgic Value
We've been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us grew up watching. What is the purpose of using these particular stars or shows to appeal to viewers? We think it has something to do with nostalgic value. Retro...
The Sociable Super Bowl XLVIII
It isn't news that the festivities and anticipation surrounding the upcoming Super Bowl XLVIII is followed none other by the advertising creative that will be airing during the Super Bowl! What follows closely behind these 2 most in virality, however, is the social...
B2C vs B2B: What’s The Difference?
The ongoing debate on what the differences are between B2B and B2C can be endless. Here at 3H Communications, we believe that, fundamentally, there is no difference. Whether you're marketing a product or service to a business or consumer, the questions are the same --...
Client Relationship: What’s The Point?
We've discussed in previous posts the importance of strong and lasting client relationship building: regardless of what your marketing strategy is or how ambitious your goals are, the bottom line is that it is all done in vain if the client relationship building is...
Bell: Let’s Talk Day
If you didn't listen to the radio, watch the news, or read about it online somewhere, Bell Media launched a viral campaign called, "Let's Talk Day", to raise awareness for mental health. There are a lot of note-worthy causes that are supported by big names, but this...
Search Optimization: Less is More
When a business embarks on a site refresh or re-design, one of the key factors to consider is whether search optimization has been implemented in the content that lives on each page. Is the website complicated and busy? Is it intuitive and easy to navigate? While...