Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Digital Holiday Cards: A Decade Old
The holiday season is fast approaching and with it comes the decade old question, at least the biggest question around our boardroom table: Should business' send out traditional paper or digital holiday cards? Believe it or not, it has been a decade (at least!) since...
Believable brands: Walk the Talk.
Believable brands, do they exist? If so what makes them believable? At one time or another we've all loved specific brands. Brands that ingrain themselves in the hearts and minds of consumers'. Brands that evoke an emotional reaction from consumers on a deep,...
The Social Media Evolution: Is it Over?
The Social Media evolution has enabled people to think differently and perhaps quicker! We at 3H, spend a great deal of our time and energy in the Social Media Channel. It is an exciting channel that is evolving beyond our wildest dreams. Social Media shouldn’t...
Rant: Baby Boomer? Not!
The year is 2014, and niche marketing has never been so accessible nor marketed. It's for this very reason that I wish to discuss (or rant rather) about the categorization of the baby boom generation. I propose that individuals between the ages 50 to 54 in the year...
Trick or Truth?: The Social Media Space
The Social Media space understandably generates a lot of buzz. There are a lot of opinions about what it's all about and with that come many misconceptions. I would like to share some of those misconceptions with you here. In keeping with the timing of Halloween, here...
Brand Perception: It’s not what you think
Brand shapers and makers would like to believe that they own brand perception. However, that simply is not true. Any brand's perception by definition does not belong to the marketing teams in the offices or the manufactures. Brands are created by consumers. Many...
The Business Blog: It’s Viable
How necessary is a business blog in today's marketing arsenal? The "blog" is now a viable platform for communication and is becoming a significant part of the social media channel that is merging with what we now coin as content marketing. Couple that very real...
Developing Brand Friendships
What are Brand friendships? Okay, I admit it, I've coined that term. But if you think about all that is being talked about in Social Media, brand friendship is really where it's at. All the articles and blogs speak to the elements of engagement and ultimately it all...
Business Networking: Getting Found.
Over the last three decades there has been a big shift in how business networking is perceived. Believe it or not, there use to be a time when "business networking" was a taboo. It was actually considered shameful to admit that you received access to a meeting or even...
Does creativity have an age?
I believe that creativity is inherent in an individual and that it can't be taught. But by the same token I strongly believe that creativity can be nurtured and that everyone, in some way, is creative. Creativity isn't limited to "design" or "painting" or "crafts"....