Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Retro Marketing:Holiday Greeting Cards for Business
Who would have thought? The year 2013 and holiday greeting cards are a thing of the past. Or are they? I believe that sending out holiday greeting cards may be perceived as a blast from the past: I refer to it as retro marketing. I also happen to believe it's a good...
Seasonal Advertising Campaigns: Christmas
Soon after Halloween passes (literally, November 1), the Christmas paraphernalia goes up. I used to be nauseated by how money-driven retailers must be to shove money-spending down our throats. Then, I remember that the Christmas music also starts soon after on the...
Client Relationship Management: A Healthy Balance
In some professions, it is discouraged to get attached to your patient/client/business relationships. In Marketing and Advertising, however, I would encourage the opposite. A good client relationship management strategy is crucial to maintaining not only a healthy...
Viral Marketing Campaigns: For a Good Cause
In light of all the Rob Ford news that has gone viral (making international headlines), I thought it would be a good opportunity to shed light on some videos/stories that have also gained international traction on today’s post. Viral Marketing campaigns usually...
Content Creation: Part of Company Culture
Content creation is used by businesses to showcase their expertise, know-how and provide useful information to their potential target. Many businesses have had to play catch up and in order to "get into social media" have hired an in-house content marketing...
Leveraging with Mobile Application Development
When we think about a Mobile Application, the first examples that might come to mind may be: Instagram, Angry Birds, or Whatsapp. While some applications are great for socializing and passing time, there is a lot of opportunity for apps to make life easier; to...
Leadership: What it Takes to Succeed
I started at 3H not too long ago – and during my job interview with Miriam Hara (Partner, 3H Communications), I already got the sense that she was a force to be reckoned with. I’ve worked with quite a few female executives in leadership roles over the past decade and...
SEO Strategy: How Important Is It?
I’ve always enjoyed analytics and learning about online behaviour; like what interests my readers and what type of content is most engaging. Analytic tools such as that provided by Wordpress.org, Google Analytics, and Alexa.com are all great for understanding what...
Manage Projects or They’ll Manage You
Project management is the ability to manage projects, and it is a true artform. It seems like such an easy task to do, but it isn't. In today's fast paced environment, staying on top of the many demands, isn't as easy at is sounds. True, some industries are more...
Client relationships: Creating Success
Developing successful client relationships has never been "easy" work. At 3H, we have had the privilege of having worked with some great clients over the last 25 years. It’s always a pleasure... at least mostly! We have had the opportunity to create successful...