Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Retail Marketing: Be Seen and Heard
In the saturated world of retail marketing, how can you ensure that you will be seen and heard? There has been a noticeable shift in Retail space over the past five years: a face-lift, if you will, on mass retailers such as Hudson’s Bay Company (HBC), Holt Renfrew,...
Cause Marketing: Why it works
In my opinion cause marketing is the most satisfying type of marketing for any business, large or small. It's a chance to help their favourite charity and enables businesses, ultimately, to make money. What is cause marketing? At its simplest form it’s the request for...
Communication in the Social Age
Communication is key. In all of our relationships, the ability to effectively communicate is crucial to the success of overcoming obstacles. So what do we do when the forms of communication have changed drastically over the past two decades: from conversations over...
Content Creation Strategy
There's much ado about content management these days. In fact, it's the new buzz word in the social media and marketing landscape. With so many business and brand managers just grappling with the ever-changing dynamics of the worldwide internet and what it means for...
Designing Appetite Appeal: The Outside Counts
Designing Restaurants: It’s the outside that counts. If there is one thing you should know about me, its that I have a huge obsession with food. Cooking, eating, watching food network, I love it all. Growing up in an Italian family and spending hours sitting around a...
Promoting Your Automotive Business Online
No matter what kind of business you have, you need to promote it to profit from it. This rule does not change for automotive business. In order to do this, you can either promote your automotive business with traditional media that are often more costly and...
Leveraging Business Content Marketing
In today's competitive market, businesses must get found. Once found they must be perceived as keeping up with the ever-changing business environment. Business content marketing enables businesses to have the right first impression. Striving for top of mind business...
Advertising Frequency: Your Message Will Stick
Advertising frequency is a huge component in the success of any campaign. Think about it: How many times do you need to hear a phone number in order to remember? Don't answer... it's a trick question. I have most of my numbers stored in my phone. Not sure about you...
Content Marketing for Business: 3 Reason To Do It
What is content marketing and how does it apply to building business and brand? A good way to start this conversation would be to reference the Janet Jackson song: “What have you done for me lately?”. Content marketing involves imparting information and knowledge with...
PR in the New Media Landscape!
As social media continues to change marketing landscape, one change I have seen is the convergence of marketing with PR. In the past, if you wanted an advertising campaign, you produced commercials, print ads and maybe some billboards. If you wanted a Public...