Blog: 3H hoopla

Quality Control: How to avoid BIG MISTEAKS

I looked up and high on the shelf in the Dollar Store was a giant eraser with the words “We Make BIG Misteaks”. I thought it was funny and not so funny. Not so funny when you are the one making those misteaks. I bet Lululemon doesn’t think making misteaks is funny...

When the Internet Turns on Us; Is it Too Late?

As most people have heard, former CIA technical assistant Edward Snowden became an overnight household name and acclaimed “whistle blower” when he decided to inform the public about a government database that collects our private information. Any analyst at any time...

LinkedIn: Makes Business Sense.

I often have discussions with business colleagues, associates and clients about the merits of having a LinkedIn presence and the value of having a presence on LinkedIn. Quite frankly, adding LinkedIn to your social media marketing and yes, sales arsenal is good...

HACKED: Protect Yourself Against SM Hackers

A crabby situation! Mr. Clean seemed to have had a long day a couple of weeks ago being attacked by giant crabs. He literally had a crabby situation on his hands! I wonder which line of cleaning products he used to clean up that mess. I can imagine giant crabs...

Bad Advertising: It’s Not In The Brief

What makes for bad advertising? The answer is simple.. and often it's not in the brief, because there wasn't one! Ultimately what consumers see as the result is often the cumulation of poor direction, bad decisions and no creative brief outlining the brand's basic...

Mr. Not-So-Bossy: How to Become More Influential at Work

Let’s face it you can’t get anyone to do anything. Nobody cares. You’re a big loser and you get nothing done. You’re not the boss and everyone knows it. It doesn’t matter that the Big Giant Head told you to make it happen. It’s not happening. They won’t listen....

Social Media Calendar: A How To Approach

It's clear that like all things in marketing you need to determine your objectives. Only then can you evaluate and assess if your Social Media efforts are performing well. Once you have determined your objectives, the most critical aspect of developing a community is...

Facebook: Building a Brand Community One Post at a Time

It's nice to see so many brands that were once fearful of plunging into social media finally dive in, at least on Facebook. Many brands and businesses have a Facebook page understanding that it is no longer an option to not have one. It is a "media" channel... and a...

Marketing Morse Code: Set up your Twitter Strategy

Most of us are familiar with Morse Code, that mystifying alphabet where letters are represented by a combination of long and short signals mostly called dashes and dots. Typically we’ve seen Morse Code used in movies where the distress signal S.O.S, three dots, three...