Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Product vs. Store Brands: Marketing for your Online Presence
So you have an idea for a social media campaign, and you’re thinking of all the millions of people you’re going to attract using Twitter, a blog or Facebook – it’s so exciting! But hold on one second, you have to ask yourself the easy questions first to be guarantee...
The Shelf Life of your Logo
Will your logos die a slow painful death, or will it stay vibrant and alive for a long time? The old adage if your product is in demand, your logos could be timeless, proves to be true with such brands like Windsor Salt or Maple Leaf Foods. Products that are...
Advertisers: Start your Social Media Engines
Most people know about social media and its distinct ability to help advertisers get out their messages. Unfortunately, as the rapid pace of the social media technology keeps evolving, it’s no wonder that advertisers can’t keep up on the latest and greatest… and how...
Inspiring Flyers to Get Your Creative Juices Flowing
Flyers, brochures and catalogs are used globally and on a massive scale. They are a very cost-effective way to market your product, service, brand or event, and they produce some amazing results if they’re done well. The only problem is that with so many flyers out...
The Visual Internet
The sharing of "the visual" over the internet is now widespread. When developing an internet campaign on Facebook or Twitter, there is one thing that media savvy writers take for granted and it is usually the visual effects. Twitter has proven you can lock interest...
Social Media Strategy After Tragedy Strikes
It's important to have a social media strategy. As Marketers it is important to get your message out in a consistent and timely basis; but how do you handle that when a tragic situation occurs within your community? Does your team have a crisis plan in place within...
Networking: Be Minty Fresh
Networking: Where Business Meets Social Networking should be an important part of your Marketing mix. It provides a great opportunity for relationship building, brand awareness and lead generation. Networking in itself can be a full-time job if you let it. Time is...
Quebec Heritage Brand Goes Social
CASE STUDY: A Quebec Brand: Adrien Gagnon Part II A new Adrien Gagnon for today’s Quebecer! Adrien Gagnon, the Quebec Natural Health Products provider for over 60 years, found themselves losing their relationship with Quebecers. As such, they needed to reposition...
How to Measure your Social Media Metrics
You have a great Facebook, Twitter, Google+ and Pinterest page. Your timeline photo, background image and profile pictures are eye catching. Your brand is engaging your fans/followers with compelling content, because as we know content is king. You have all the...
Client Happiness… Happy Business
Suffice to say that in any business, client happiness amounts to a happy business– your business. In the advertising world where business marketing meets conceptual communications ...objectives, strategies and creative all need to be integrated to provide the one...