Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Building Business Relationships… One Birthday at a Time
I will start this post by saying that this is not a jab at technology nor is it a rant on how business is being conducted today. Promise! Over the last 5 years the way business is being conducted has changed significantly, placing a strain on business relationships....
Retail ROI: POP and Packaging Working Together
In the age of technology one really must question the effectiveness of in-store POP. In the recent POPAI’s 2012 Shopper Engagement Study, it states that the in-store decision rate has climbed from 70% in 1995 to 76% in 2012. Can’t believe it right? Although initially...
Podcast: Let Your Brand be Heard!
I was asked the other day what a podcast was, and as much as I’m well versed in that area I went back to look up the definition and did some research so that I could better explain what a podcast is. We can’t call it radio station on the Internet anymore as more...
Marketing + Design = Communication Success
Marketing and Design must work hand-in-hand. It really doesn't matter if you have the best creative in the world; without a solid strategic plan to back it up, the message won't see its full potential. Likewise, if the creative is overlooked for the strategic plan,...
Christmas Gifts for Marketers, Designers and Business People
It’s that time of year again when everyone gets gathered for the Christmas holidays and here at 3H our office is decked out with purple tinsel, wreaths and a big tree full of PURPLE! Whether you celebrate the holiday festivities or not, this is the best time of year...
Google it With a Plus!
How often have you heard, or said yourself "Google It". Google has changed the way we socialize, the way we interact. It has made us become a generation of immediacy. No matter where you are, or who you're with, when conversations turn into topics that facts, figures,...
Go Mobile… or go Home?
I find these days that smartphones and iPads are attached to our hips. It’s as if we can’t live with out them… we breathe, we use our mobile devices. It’s shocking to hear how many big named companies still don’t have a functional mobile site. Whether you’re in the...
Packaging: More than a pretty on-shelf face.
Developing packaging starts with the size and shape of the actual package. The format adds a point of differentiation that is key to consumer pick-up and sales performance. Product packaging is a marketing art. It must speak to the product it houses, tout its benefits...
Social Media Understood… Here’s the ebook!
Social Media Understood: 33 biz-ims you need for social media success Thinking of making your business social? Not sure what it takes or how to get started. Beneficial to anyone or business with an online presence, Social Media Understood will assist you in your...
Social Media Skills: Is Your Brand Proactive Socially
The Social Media skills now required to maintain a good social media reputation has evolved. Most of us (businesses and brands) have our social listening strategy in place, writing content and posting on our social media accounts. So...how is it going? Are you...