Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Brand Building: Don’t Wink in the Dark 2.0
In the spirit of transparency, this is a rework of a brand building strategies blog with the same title I wrote close to a decade ago! This is one of my favourite sayings and the structure of article, I believe is still solid. My original article was written when ...
Post-Pandemic Marketing: Beyond The Exhausted Conversation
We’ve all shared the collective exhaustion of discussing a post-COVID world ad nauseam, and yet, it remains an unavoidable topic. The pandemic's sweeping effects have transformed our lives drastically and, indeed, irreversibly. The old marketing playbook was thrown...
Audience-Centric Marketing: Stop the Self-Talk!
In my 35-years at 3H, I've grown quite fond of an expression I use quite frequently in strategy sessions and yes, even in brainstorming sessions. The expression: – "we are talking to ourselves." It's an amusing acknowledgment of a trap we marketers often fall into....
![10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]](https://3h.ca/wp-content/uploads/2017/01/FINAL_Improve-Your-Mobile-commerce-strategy-FEATURE-370.jpg)
10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]
The proliferation of smartphones has brought about a new trend in consumer buying behavior called mobile commerce. According to recent research the mobile commerce trend is expected to continue to grow globally in the years to come. Business owners who have developed a viable long-term mobile commerce strategy will profit from this trend the most.
Social Media Takeaways: Thanks Mom
My mom taught me so much, at a time when there was limited technology, no cell phones, no internet and of course no social media. The social lessons she taught me apply today and I have interpreted them as so that have become my social media takeaways. My mom passed...
A Brand Icon: Coke bottle still in great shape 100 years later!
The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.” Excerpt from the Coca Cola...
Visual Identity: which brands are making it real?
As Visual Identity ambassadors, we examine the marketing data we collect through every filter imaginable; we look at trends and we anticipate shifts. We sort and analyze the information to death and it’s important that we do.
Viral Marketing: Is your content crazy contagious?
Does your marketing message or social media share need to go viral to be effective? How much momentum needs to be behind it? Viral Marketing; we see it fairly regularly — content goes "viral". It captures people's imagination and spreads rapidly. Sometimes it...
Creating Creative: A matter of trust.
Clients who are involved in the client agency relationship do not realize that they have a direct impact on the creative their agency produces. We hear so much about agencies and their creative prowess and how 'the creative' talent establishes its reputation. But...
Social Media Brand Trust: The Pitfalls and Realities of Earning It.
Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer,...