by Miriam Hara | Jun 26, 2015 | Branding, Communications, Latest, Social Media
When is too much, too much? Have we reached the over exposure point? Nowadays we get “news” (perhaps a better word is “info” since whether it’s all “news” is often debatable) from so many different sources. We see the same celebrity on TV, on magazine covers, on...
by Joyce Turner-Gionet | Jun 24, 2015 | Advertising, Communications, Creative, Latest
25+ years ago, copywriting jobs were few and far between. Most people had no clue what a copywriter did. Things have changed. With SEO, Social Media, tweeting and blogging, the opportunities for a career in copywriting have exploded. Mad Men made it sexy. Today, it’s...
by Miriam Hara | Jun 5, 2015 | Business Success, Communications, Latest, Social Media
In a world of anonymity, courtesy of all the social media channels we have, it’s increasingly easier to develop a ‘sub-persona’ (digital persona) of the real ‘you’. Social media engagement has given everyone a voice for their opinions – the good, the bad and the...
by Miriam Hara | May 29, 2015 | Business Success, Communications, Latest, Marketing, Social Media
Earned media isn’t new. It’s been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it...
by Miriam Hara | Mar 31, 2015 | Business Success, Communications, Latest, Social Media
Google makes it easy for us to search for any kind of information we want, instantaneously. It has taken the guesswork out of life. But how accurate or relevant is the information we find? Let’s face it, Gen Y and Z are largely responsible for changing today’s...
by Miriam Hara | Mar 26, 2015 | Business Success, Communications, Creative, Latest
What makes a brainstorming session a strategic brainstorming session? Some might say, “Aren’t all brainstorming sessions essentially strategic?” Well yes and no. It might surprise many that most brainstorming sessions are an exercise in establishing creative concepts...
