by christine | Nov 9, 2012 | Advertising, Branding, Business Success, Creative, Design
As a creative person, passionate about digital media, graphic design and the visual arts, colour has always been an important factor in my work. How colours interact with each other or to a specific object can be significant especially in design. The same can be said...
by Lindsay Sleightholm | Nov 8, 2012 | Business Success, Creative, Design
There are many questions in life that we are faced with that have yet to be answered. Some of those are: What came first, the chicken or the egg? Is the sky blue? And, is graphic design art? Most people have an opinion on all of these, but there remains no definitive...
by Miriam Hara | Oct 18, 2012 | Advertising, Branding, Business Success, Creative
Listen up Marketing Vice-Presidents, Professionals, Brand Managers, Ambassadors and Gurus… I know only too well that it’s hard to separate yourself from the Brand you’re responsible for. After all, you work it, live it, breath it – 24/7. You...
by Lindsay Sleightholm | Oct 16, 2012 | Business Success, Creative
What is original? In terms of creativity and ideation, “original” can be described as something new. But being original really requires more than just being new. It also implies standing apart as unique. It’s the combination of new and unique that...
by Miriam Hara | Oct 9, 2012 | Advertising, Business Success, Creative, Design
Sparking creativity or what is most commonly referred to as brainstorming, when you’re alone is far more difficult than when you’re within a group. The onus is all on you. You can’t pass the reins to anyone else and passively listen. Nor can you...
by Lindsay Sleightholm | Sep 25, 2012 | Advertising, Branding, Business Success, Creative, Design
So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and finally brought to life. The result of all that hard work is a complete identity that will embody all the values of your product or service. Now it’s time to...
