by Madi Secareanu | May 8, 2012 | Advertising, Branding, Business Success, Creative, Interactive
It’s happened to all of us. We’ve been on Facebook posting something on a friend’s wall about a specific interest, like tennis, and the next thing you know Facebook is showing you an ad about tennis rackets. That’s the power of Facebook ads – it lets brands engage and...
by Lindsay Sleightholm | Apr 30, 2012 | Branding, Business Success, Creative, Design
Pantone. What a beautiful word. It just rolls off the tongue. As any designer knows, Pantone provides a collection of numbered spot colours that cannot be reproduced in CMYK. It is device independent, thus ensuring solid, accurate colour reproduction every time....
by Miriam Hara | Apr 20, 2012 | Branding, Business Success, Creative
We’ve all said it before… but I’ll say it again. Brand is so much more than a logo, than a positioning statement. These establish the brand premise and the foundation to build the brand culture. A true brand must be bold, must stand apart every...
by Lindsay Sleightholm | Apr 19, 2012 | Advertising, Branding, Business Success, Creative, Design
Psychology has always strived to create measures for how to categorize one’s aptitude and behaviour based on brain function. “What’s your IQ? What’s your EQ? What do you see in this ink blot?” There are innumerable tests designed to determine how we as people think...
by Madi Secareanu | Apr 16, 2012 | Advertising, Branding, Business Success, Creative, Interactive, Social Media
There’s no doubt that social media has changed the marketing landscape significantly within the last few years. There’s always something new; a new social networking site this year, a new app tomorrow, a new feature next week, a new enhancement next month…social media...
by Christine Marr | Apr 12, 2012 | Branding, Creative, Design
Our reaction to colour is subliminal. As consumers, we are generally unaware of the persuasive effects of colour. Psychological effect is instantaneous, stimulating the senses and power of suggestion. We see it in every level of communication: in corporate...
