by Belinda Lui | Dec 6, 2013 | Advertising, Latest
I took a few courses at Seneca @ York University in Creative Advertising before pursuing a degree in Communications, and my favourite project while I was there was to create an ad for Social Responsibility. Without a pre-existing ad, my group designed copy and...
by Belinda Lui | Dec 3, 2013 | Advertising, Latest
I was watching a TED talk from Rory Sutherland, the Vice Chairman of Ogilvy Group, and his lesson was on the power of perception as it pertains to real value and perceived value. We’re all probably aware of the fact that Advertising is an influential force behind...
by Belinda Lui | Nov 25, 2013 | Advertising, Latest
Soon after Halloween passes (literally, November 1), the Christmas paraphernalia goes up. I used to be nauseated by how money-driven retailers must be to shove money-spending down our throats. Then, I remember that the Christmas music also starts soon after on the...
by Lisa Wedmann | Nov 10, 2013 | Advertising, Latest
In my opinion cause marketing is the most satisfying type of marketing for any business, large or small. It’s a chance to help their favourite charity and enables businesses, ultimately, to make money. What is cause marketing? At its simplest form it’s the...
by Lisa Wedmann | Oct 31, 2013 | Advertising, Latest
Advertising frequency is a huge component in the success of any campaign. Think about it: How many times do you need to hear a phone number in order to remember? Don’t answer… it’s a trick question. I have most of my numbers stored in my phone. Not...
by Lisa Wedmann | Oct 25, 2013 | Advertising, Branding, Business Success, Communications, Latest, Marketing, PR, Social Media
As social media continues to change marketing landscape, one change I have seen is the convergence of marketing with PR. In the past, if you wanted an advertising campaign, you produced commercials, print ads and maybe some billboards. If you wanted a Public...
