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5 Sure-Fire Ways to Distinguish Fake Twitter Followers

5 Sure-Fire Ways to Distinguish Fake Twitter Followers

by cassandra | Sep 5, 2012 | Branding, Business Success, Interactive, Social Media

Have you ever wondered how to tell a real account from a fake account? The tricks they use, and the game they play? Well you’re not alone. Unfortunately many fake Twitter accounts pop up everyday, some harder to spot than others. The downside to fake followers for...
Ready, Aim, Market! How Targeted is Your Target Audience?

Ready, Aim, Market! How Targeted is Your Target Audience?

by cassie | Aug 24, 2012 | Advertising, Branding, Business Success, Interactive, Social Media

Every marketing campaign starts off with two things: a brand and a target audience. Determining a target audience used to be fairly simple; marketers looked at demographics and psychographics and determined which groups would be most responsive to the brand. Who: is...
The Only Constant in Life and Social Media is Change.

The Only Constant in Life and Social Media is Change.

by cassie | Aug 21, 2012 | Advertising, Branding, Business Success, Interactive, Social Media

Social Media change…what else is new! The only constant in life is change, and this seems especially true in terms of social media. It seems as if every other day there is a new platform that is coming into vogue and those that have been around awhile are...
Be a Practicing Brand Yogi: How to Brand Successfully for the 21st Century

Be a Practicing Brand Yogi: How to Brand Successfully for the 21st Century

by Miriam Hara | Aug 15, 2012 | Advertising, Branding, Business Success, Interactive, Social Media

Centre yourself, greet the new day and open to the vision: we will remain open, move with the times, bend and balance. When the agency and the Brand intention are in sync, harmony will follow. Branding for the 21st century. As we move more deeply into the 21st century...
Olympic Inspiration: The Pull of Emotive Advertising

Olympic Inspiration: The Pull of Emotive Advertising

by Lindsay Sleightholm | Jul 31, 2012 | Advertising, Branding, Business Success, Creative, Interactive

Even if you have no interest in sport, there is something about the Olympics that makes even the most athletically apathetic tune in and take notice. That something is the drive, determination and dedication of the Olympic athletes. These individuals train tirelessly...
Behind Every Website: Web Design Usability Principles

Behind Every Website: Web Design Usability Principles

by Qing Hu | Jul 27, 2012 | Business Success, Design, Interactive

Web Design isn’t about the layout, the colour, the look or the impact of a site.  In fact, behind every great website is a great web design usability interface. Success or failure of your website depends on user the web design usability interface. A website is...
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