by cassandra | Sep 13, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Everybody is still talking about Facebook and it doesn’t seem to be stopping anytime soon. Yes, people use Twitter to jib jab… but ultimately you need a home base for online social persona… and an extension of your website. A fan page is great way to connect with your...
by cassandra | Sep 7, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
In today’s day and age there are tons and thousands of blogs and growing. So how do you drive traffic to your blog? This is the million-dollar question that everyone asks. Many people think that all you need is a catchy title about a popular topic, add in some popular...
by cassandra | Sep 5, 2012 | Branding, Business Success, Interactive, Social Media
Have you ever wondered how to tell a real account from a fake account? The tricks they use, and the game they play? Well you’re not alone. Unfortunately many fake Twitter accounts pop up everyday, some harder to spot than others. The downside to fake followers for...
by cassie | Aug 29, 2012 | Advertising, Branding, Business Success, Creative, Design
On August 23, 2012 a monumental change took place at one of the world’s largest technological companies; Microsoft unveiled a new logo, the first new logo since 1987. This marks a significant change in the direction the company is taking. On the same day the logo was...
by cassie | Aug 24, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Every marketing campaign starts off with two things: a brand and a target audience. Determining a target audience used to be fairly simple; marketers looked at demographics and psychographics and determined which groups would be most responsive to the brand. Who: is...
by cassie | Aug 21, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Social Media change…what else is new! The only constant in life is change, and this seems especially true in terms of social media. It seems as if every other day there is a new platform that is coming into vogue and those that have been around awhile are...
