by Miriam Hara | Feb 6, 2012 | Advertising, Branding
Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is the reason for this post. Over the years, the Super Bowl TV advertisements have been conceptualized beautifully and superbly executed. They have made us...
by Miriam Hara | Jan 30, 2012 | Advertising, Branding, Business Success
One of my favourite marketing statements: Having a product and not advertising it… is like well… it’s like winking in the dark. You know you’re doing it… but no one else does! Advertising your product delivers awareness and the fact...
by Lindsay Sleightholm | Jan 26, 2012 | Branding, Business Success, Creative, Design
Logos house a great deal of information about a brand and what it stands for, all neatly tied up into one succinct visual. In this era of social media, it is likely the first point of contact between a market and the company it represents; for that reason, it needs to...
by Miriam Hara | Jul 14, 2011 | Branding, Business Success
So here it is after much creative soul searching and research, meet the new 3H, purple and titanium… the new platinum reflective of our heritage, expertise in classic and new media. You’ve heard it from me before. Brand is a Living Organism. Our 3H brand is no...
by Miriam Hara | Mar 23, 2011 | Branding
A worthy commodity product can become a household name… with a personality! Changing consumer’s perception of a “commodity” type product takes long term vision and dedication. It also takes a superior product, offering a perceived commodity, a...
by Miriam Hara | Feb 25, 2011 | Branding
It may be a market warrior’s dream to make the brand they develop for a company into an icon. Chanel, Coca-Cola, Nike, Michelin – all brand names that have become synonymous with their symbolism. Brands that became more than commodity culture, they became pop...
