by Miriam Hara | May 19, 2010 | Branding, Business Success
Hold it. Maintain it. Sustain it. When an athlete is weary, run down or even a little discouraged… is it realistic for him or her to go and run a race, without much training in hopes of coming in first? No. Likewise, it’s not very realistic to aim...
by Miriam Hara | May 19, 2010 | Branding, Business Success
Brand Tactics need to be re-evaluated on an ongoing basis. To often, brand managers feel that once they have used a brand tactic, and it hasn’t worked, it will never work. That’s just not so. As time marches on, it is increasingly important for brands to...
by Miriam Hara | May 19, 2010 | Branding
A little patience and a little change go a long way in brand evolution. I see a brand as a living being. It needs to be nurtured carefully…it needs to sit, crawl, stand and walk before it can run. Some brands are in constant motion, too much, too fast. Working on...
by Miriam Hara | May 19, 2010 | Branding
The blending of all ingredients in most bread recipes is key to its rise and success! Very similar is the craft of developing a successful brand. Brand Making is like baking There are three important ingredients that need to be layered into brand development…....
