by Miriam Hara | Jul 14, 2011 | Branding, Business Success
So here it is after much creative soul searching and research, meet the new 3H, purple and titanium… the new platinum reflective of our heritage, expertise in classic and new media. You’ve heard it from me before. Brand is a Living Organism. Our 3H brand is no...
by Miriam Hara | Mar 23, 2011 | Branding
A worthy commodity product can become a household name… with a personality! Changing consumer’s perception of a “commodity” type product takes long term vision and dedication. It also takes a superior product, offering a perceived commodity, a...
by Miriam Hara | Feb 25, 2011 | Branding
It may be a market warrior’s dream to make the brand they develop for a company into an icon. Chanel, Coca-Cola, Nike, Michelin – all brand names that have become synonymous with their symbolism. Brands that became more than commodity culture, they became pop...
by Miriam Hara | Feb 1, 2011 | Branding
Brand is bigger than you realize. Brand is what consumers first see of a product/service… it’s the initial hook…but the follow through is even more important as it is how the brand becomes part of lifestyle. Your brand extends to your employees,...
by Miriam Hara | Jan 12, 2011 | Branding
Psychographics is an approach to marketing that uses personality, value, belief and lifestyle as a measure. It has always been around, but technology is the vehicle that is now tapping into it. Any market target is multi-dimensional in digital advertising – more than...
by Miriam Hara | Oct 13, 2010 | Branding
Better to be a brand than not. Once consumers establish your product by brand, it is not an entity in itself. (I have said before that brand is a living, breathing thing.) Rather, as branding expert Laura Ries says: it is bulletproof. Why is proofing your brand...
