by Miriam Hara | Sep 24, 2024 | Branding, Marketing
Last week we all got hit with the news that Tupperware has filed for bankruptcy. Some may have been surprised by the news, and others may have seen it coming. In this ever changing market, it’s difficult for iconic Brands to evolve in a timely way…and to...
by Tara Ford | Sep 17, 2024 | Branding, Marketing
The Essential Ingredients From a marketing perspective both demographics and psychographics are necessary. Demographics are the essential ingredients; the bread and butter if you will. They provide the basic information required in any good marketing strategy which...
by Miriam Hara | Aug 13, 2024 | Advertising, Agency, Branding, Creative
Does your current brand visual campaign undermine your brand’s authenticity? Brand visuals are the cornerstone of a brand’s identity. It is my stance that you cannot build a brand visual campaign utilizing stock imagery, especially when they should depict...
by Tara Ford | Jul 24, 2024 | Advertising, Branding, Business Success, Marketing
Sustainable Swagger: The Future of Eco-Friendly Branding Sustainability in branding may have begun as an eco-chic trend that had all the ‘cool kids’ bandwagon jumping, but it has most definitely evolved into an essential element of modern branding. Embracing...
by Miriam Hara | Jul 18, 2024 | Branding, Marketing
Set the Bar High When you’re in the business of creating brands the bar needs to be set high.That doesn’t mean that the brand should be high end. Creating a brand from the ground up is essentially comprised of many different “conscious...
by Miriam Hara | Jul 8, 2024 | Advertising, Branding
The name of the marketing game is brand awareness. If your brand (product or service) doesn’t achieve a strong brand awareness among your intended audience, it’ll probably end up in the proverbial big black hole in the marketplace universe. Ensuring your...
