by Miriam Hara | Oct 20, 2023 | Advertising, Branding, Communications, Marketing
With over 40 years in marketing—and 35 of those at the creative core of 3H Communications—I’ve learned that while we often speak about brand positioning and essence, the “how” sometimes slips through the cracks. In the dynamic world of campaigns and...
by Miriam Hara | Oct 3, 2023 | Agency, Business Success, Communications, Creative, Design, Marketing
What Is Design Thinking? We all live and work in a world that is constantly evolving and transforming. Design thinking helps guideus through the maze of challenges that traditional problem-solving methods can’t quite navigate. For sure we’ve all...
by Miriam Hara | Sep 27, 2023 | Agency, Branding, Marketing
I know, it’s an awkward stated headline, but I wrote it that way intentionally because it clarifies the point. In business we often hear the term ‘logo’ used interchangeably with ‘brand’. However, while these 2 terms are inextricably...
by Miriam Hara | Sep 21, 2023 | Branding, Creative, Marketing
As a seasoned brand marketer, I’ve come to realize a fundamental truth: brand marketing is not personal. As marketers, it is our responsibility to ensure that personal opinions do not overshadow the brand’s intended message, style or persona. Our role is...
by Miriam Hara | Aug 4, 2023 | Agency, Branding, Marketing
One of my favourite expressions is that brands are living organisms. I believe brands are not stagnant entities. They breathe, evolve, and mature over time. Just like any other living organisms that surround us. We often speak about brand evolution and what it means,...
by Miriam Hara | Jul 21, 2023 | Advertising, Branding, Business Success, Marketing, Objective
As the world of marketing evolves, so does the demand for strategic thinking. Regardless of all new technology, at our disposable or how industries and marketing landscapes change, both setting objectives and strategies remain the cornerstone of successful...
