by Kyle McGuire | Apr 5, 2017
HAYWARD POOLS Creating Brand Momentum Mandate Hayward Pool doesn’t take its leadership position lightly. Determined to maintain the number one spot within its core market and thwart the invasion of value-priced products, 3H developed a campaign. Billboard, interactive...
by Kyle McGuire | Mar 1, 2017
BAUSCH HEALTH Headlining Brand Drama Not an eye sore any more. Or should we say lip sore? This new topical prescription therapy was also the first combination treatment for cold sores in Canada. 3H launched it to physicians, delivering brand identity and main...
by Kyle McGuire | Feb 27, 2017
ADRIEN GAGNON Vitalizing Brand Relevancy Re-branding is a term we use when we are mandated to modernize a heritage brand, enabling it to once again resonate with its market. After 60 years, this Quebec natural health products provider was losing ground. Its market...
by Kyle McGuire | Jan 3, 2017
FRANCESCA’S HOME BAKED DELIGHTS Blending Brand Persona So much about the taste experience includes presentation and style. That’s exactly what you get with Francesca’s beautiful baked goods. The old adage “you eat with your eyes” is definitely true of her creations....
