BAUSCH HEALTH Beautifying Brand Imagery When two ingredients come together in synergy, it’s a beautiful thing. This new topical prescription therapy was the first retinoid combination treatment for psoriasis in Canada. 3H launched it to healthcare professionals. The...
CROSSTEX Dramatizing Brand Storytelling This was a campaign approach that not only broke through the clutter but also developed a brand persona that spoke to individual treatment options. This campaign features patient profiles in a unique way to remind Dentists of...
BAUSCH + LOMB Amplifying Brand Perception Creating a social-minded and much needed recycling initiative, enabled Bausch + Lomb to assume a leadership role in the hearts and minds of end consumers. Recognizing what was near and dear with consumers, B+L brought to the...
WINDSOR SALT Demonstrating Brand Resonance Make them simple, appetizing and Instagram worthy! These recipe videos take multi-step recipes and make them look fun and effortless. Through light-hearted up-beat music, smooth video editing and mouth-watering food-styling,...
CAND Sculpting Brand Narrative The objective was to elevate the public’s perception of Naturopathic Doctors (NDs) as medical professionals by increasing the credibility of Naturopathic Medicine as a distinct healthcare system and a complement to conventional...
