by Craig Thomson | Apr 23, 2024
EISAI Expanding Brand Forum At the heart of this narrative lies “The Yawn”—a simple, universal gesture that bridges humour with profound health insights. This initiative explores the intricate link between insomnia and conditions like mood disorders,...
by Craig Thomson | Apr 23, 2024
BAUSCH HEALTH (ELIDEL) Engaging Brand Energy Set against a soft pastel blue and yellow palette that evokes the hope of a new day, this creative brings Elidel’s promise to life. The prominent image of a baby highlights its suitability for patients as young as 3 months....
by Craig Thomson | Apr 23, 2024
ANSR Fostering Brand Compassion Understanding mindset has never been more crucial, especially when navigating the complex terrain of treatment-resistant depression (TRD). “Because tomorrow can be better” is not just a tagline; it’s a lifeline thrown...
by Craig Thomson | May 31, 2023
THÉA PHARMA (Monoprost): Embodying Brand Benefits Keeping it real is what this brand visual for a glaucoma treatment was centred around. Featuring positive patient outcomes doing everyday ordinary activities accentuated the value and the beneficial outcome of this...