by Craig Thomson | Apr 23, 2024
EISAI (DAYVIGO) Dominating Brand Presence Rooted in shared experiences, traditional sayings package complex emotions and behaviours into universally understood expressions. This visual narrative immerses the viewer directly into the realm of a timeless challenge:...
by Craig Thomson | Apr 23, 2024
EISAI Expanding Brand Forum At the heart of this narrative lies “The Yawn”—a simple, universal gesture that bridges humour with profound health insights. This initiative explores the intricate link between insomnia and conditions like mood disorders,...
by Craig Thomson | Apr 23, 2024
BAUSCH HEALTH (ELIDEL) Mastering Brand Premise Captured in muted neutral tones against a flannel grey backdrop, each portrait exudes an understated strength, showcasing individuals across different ages and life stories, all connected by their journey with Atopic...
by Craig Thomson | Apr 23, 2024
ANSR Fostering Brand Compassion Understanding mindset has never been more crucial, especially when navigating the complex terrain of treatment-resistant depression (TRD). “Because tomorrow can be better” is not just a tagline; it’s a lifeline thrown...
by Craig Thomson | May 31, 2023
THÉA PHARMA (Monoprost): Embodying Brand Benefits Keeping it real is what this brand visual for a glaucoma treatment was centred around. Featuring positive patient outcomes doing everyday ordinary activities accentuated the value and the beneficial outcome of this...
