by Craig Thomson | May 31, 2023
BAUSCH + LOMB (Every Contact Counts): Amplifying Brand Value Evolving the social-minded Bausch + Lomb recycling was essential in keeping with the growing fan-base of this initiative. Of equal importance is B+L’s key partnership role with Eyecare Practices, providing...
by Craig Thomson | May 30, 2023
EISAI Pillow Talk (DMs) Building Brand Anticipation When clichés work…why not go all in? This Pillow Talk serial direct mail for an innovative insomnia treatment worked wonders by informing physicians on the uniqueness and the differentiating benefits of the...
by Craig Thomson | May 30, 2023
AMERICAN ASSOCIATION OF NATUROPATHIC PHYSICIANS Owning Brand Promise It’s a rare and beautiful mandate when the Brand premise and promise are one and the same. The American Association of Naturopathic Doctors needed a strong brand call to action to shore up its...
by Craig Thomson | May 30, 2023
BAUSCH + LOMB Crafting Brand Engagement Owning a brand leadership position becomes possible, only if others follow. And for others to follow the brand needs to set itself apart by listening, understanding, fulfilling needs and demonstrating shared values. The “Shaping...
by Craig Thomson | May 30, 2023
PALADIN: Dramatizing Brand Outcomes When it comes to showing before and after, few products can feature the dramatic effects as this acute short term pain management treatment. Showcasing the pain situation and the relief situation in one arresting visual provided the...
