by Kyle McGuire | Nov 24, 2017
DOBSON & TONCIC Developing a Community Brand Mandate How does a local enterprise in the financial and insurance industry compete with the bigger, national names? By building a brand that resonates with its community. 3H developed a unique community brand visual...
by Kyle McGuire | Nov 24, 2017
WINDOSR SALT How do I make that? Mandate What can you do with salt? How many varieties of salt are there and how do you use them? Presenting our “chef mom” as the inspiration, we dared others to discover their hidden gourmet in their very own kitchens....
by Kyle McGuire | Aug 8, 2017
CROSSTEX Owning Brand Leadership Developing a campaign to provide clarity on the new sterilization regulations for dentists through digital initiatives was key to the success of this program. The campaign stance and positioning were driven by articulating the benefit...
by Kyle McGuire | Aug 8, 2017
WINDSOR SALT Expanding Brand Visibility Even basic products can deliver value that resonate with the needs of consumers. Promoting quick and easy recipes through a comprehensive digital campaign allowed Windsor Salt to reach consumers and enter their kitchens, helping...
by Kyle McGuire | Jun 19, 2017
BAUSCH HEALTH Against acne. For me. Patients are becoming increasingly resourceful at finding information about what is important to them. That’s why this campaign featured patient relevancy. Biacna is by far the gentlest, yet effective treatment for acne. However, it...