THEA (Monoprost): Embodying Brand Benefits

THEA (Monoprost): Embodying Brand Benefits

THEA (Monoprost): Embodying Brand Benefits Keeping it real is what this brand visual for a glaucoma treatment was centred around. Featuring positive patient outcomes doing everyday ordinary activities accentuated the value and the beneficial outcome of this treatment....
THEA (Blephaclean):  Embracing Brand Whimsy

THEA (Blephaclean): Embracing Brand Whimsy

THEA (Blephaclean): Embracing Brand Whimsy Evoking an emotion is essential for stopping power. An illustrative take on Optometrist’s applying a Blephaclean wipe provided us with the perfect opportunity to add humour, all the while showing our target audience that we...
EISAI: Pillow Talk – Building Brand Anticipation

EISAI: Pillow Talk – Building Brand Anticipation

EISAI Pillow Talk (DMs) Building Brand Anticipation When clichés work…why not go all in? This Pillow Talk serial direct mail  for an innovative insomnia treatment worked wonders by informing physicians on the uniqueness and the differentiating benefits of the...