InterVivo: Distilling Brand Positioning

InterVivo: Distilling Brand Positioning

INTERVIVO Distilling Brand Positioning What sets a business apart from its competitors? Clarifying position within the B2B space is increasingly important. Businesses must demonstrate their innovation and articulate their promise with every piece of communication. 3H...
Bausch Health: Disrupting Brand Norm

Bausch Health: Disrupting Brand Norm

BAUSCH HEALTH Disrupting Brand Norm WOW! There is no better way to create stopping power than with an image that speaks volumes. With the launch of Jublia™, a new toenail topical solution, 3H developed a concept that has the disease state featured, while...
Bausch + Lomb: Galvanizing Brand Niche

Bausch + Lomb: Galvanizing Brand Niche

BAUSCH + LOMB Galvanizing Brand Niche If the contact fits, wear it! Brand identity requires relevancy. With Essentials, a DTC program, the idea came from the intended consumer base. This identity zeroes in on lifestyle: arresting, urban and sophisticated....
Bausch Health: Invigorating Brand Position

Bausch Health: Invigorating Brand Position

BAUSCH HEALTH Invigorating Brand Position If you can’t use the words ‘effective’, ‘no-nonsense’ and ‘performance’, you need to show them visually. The objective for Elidel was to create a new brand identity. The identity needed to emphasize the product’s format and...
Purdue: Bolstering Brand Premise

Purdue: Bolstering Brand Premise

PURDUE Bolstering Brand Premise Let’s pay attention to something that needs it: ADHD. For Biphentin®, an ADHD treatment, what was important was to grab attention, while prominently featuring the various demographics affected by ADHD. Using comic book styling to tell...