Crosstex: Owning Brand Leadership

Crosstex: Owning Brand Leadership

CROSSTEX Owning Brand Leadership Developing a campaign to provide clarity on the new sterilization regulations for dentists through digital initiatives was key to the success of this program. The campaign stance and positioning were driven by articulating the benefit...
Bausch Health: Disrupting Brand Norm

Bausch Health: Disrupting Brand Norm

BAUSCH HEALTH Disrupting Brand Norm WOW! There is no better way to create stopping power than with an image that speaks volumes. With the launch of Jublia™, a new toenail topical solution, 3H developed a concept that has the disease state featured, while...
Paladin: Securing Brand Excitement

Paladin: Securing Brand Excitement

PALADIN Securing Brand Excitement Tick tock, tick tock, tick tock. Many of us know what it feels like when you can’t sleep because someone else is snoring. It’s frustrating. And the longer the snoring keeps you awake, the less sleep you get. 3H was called upon to...
Bausch + Lomb: Galvanizing Brand Niche

Bausch + Lomb: Galvanizing Brand Niche

BAUSCH + LOMB Galvanizing Brand Niche If the contact fits, wear it! Brand identity requires relevancy. With Essentials, a DTC program, the idea came from the intended consumer base. This identity zeroes in on lifestyle: arresting, urban and sophisticated....
Bausch Health: Invigorating Brand Position

Bausch Health: Invigorating Brand Position

BAUSCH HEALTH Invigorating Brand Position If you can’t use the words ‘effective’, ‘no-nonsense’ and ‘performance’, you need to show them visually. The objective for Elidel was to create a new brand identity. The identity needed to emphasize the product’s format and...