by Craig Thomson | Apr 23, 2024
EISAI (DAYVIGO) Dominating Brand Presence Rooted in shared experiences, traditional sayings package complex emotions and behaviours into universally understood expressions. This visual narrative immerses the viewer directly into the realm of a timeless challenge:...
by Craig Thomson | Apr 23, 2024
EISAI Expanding Brand Forum At the heart of this narrative lies “The Yawn”—a simple, universal gesture that bridges humour with profound health insights. This initiative explores the intricate link between insomnia and conditions like mood disorders,...
by Craig Thomson | Apr 23, 2024
BAUSCH HEALTH (ELIDEL) Mastering Brand Premise Captured in muted neutral tones against a flannel grey backdrop, each portrait exudes an understated strength, showcasing individuals across different ages and life stories, all connected by their journey with Atopic...
by Craig Thomson | Apr 23, 2024
BAUSCH HEALTH (SILIQ) Brand Campaign Capturing Brand Confidence Victory over psoriasis transcends mere milestone achievement; it embodies ongoing strength and skin clarity. Achieving complete clearance isn’t just a moment but a prolonged testament to resilience...
by Craig Thomson | May 31, 2023
BAUSCH + LOMB (Essentials PLUS / Essentials HOME) Packaging Brand Identity If the contact fits, wear it! And with the Essentials PLUS packaging that’s exactly what we did. Brand identity requires relevancy. In keeping with the ULTRA brand persona, this packaging...
