by Craig Thomson | Apr 23, 2024
EISAI Expanding Brand Forum At the heart of this narrative lies “The Yawn”—a simple, universal gesture that bridges humour with profound health insights. This initiative explores the intricate link between insomnia and conditions like mood disorders,...
by Craig Thomson | Apr 23, 2024
BAUSCH HEALTH (ELIDEL) Engaging Brand Energy Set against a soft pastel blue and yellow palette that evokes the hope of a new day, this creative brings Elidel’s promise to life. The prominent image of a baby highlights its suitability for patients as young as 3 months....
by Craig Thomson | Apr 23, 2024
BAUSCH HEALTH (SILIQ) Brand Campaign Capturing Brand Confidence Victory over psoriasis transcends mere milestone achievement; it embodies ongoing strength and skin clarity. Achieving complete clearance isn’t just a moment but a prolonged testament to resilience...
by Craig Thomson | May 31, 2023
BAUSCH + LOMB (Contact Curious) Engaging Brand Energy More than a message, it’s a movement. Turning up the volume on visual identity, dialed in a vibe that Gen Z could own, and let the style do the talking. Because when the right call to action meets the right look,...