by Miriam Hara | Oct 31, 2013 | Latest, Social Media
In today’s competitive market, businesses must get found. Once found they must be perceived as keeping up with the ever-changing business environment. Business content marketing enables businesses to have the right first impression. Striving for top of mind...
by Lisa Wedmann | Oct 31, 2013 | Advertising, Latest
Advertising frequency is a huge component in the success of any campaign. Think about it: How many times do you need to hear a phone number in order to remember? Don’t answer… it’s a trick question. I have most of my numbers stored in my phone. Not...
by Miriam Hara | Oct 28, 2013 | Branding, Business Success, Latest, Social Media
What is content marketing and how does it apply to building business and brand? A good way to start this conversation would be to reference the Janet Jackson song: “What have you done for me lately?”. Content marketing involves imparting information and knowledge with...
by Lisa Wedmann | Oct 25, 2013 | Advertising, Branding, Business Success, Communications, Latest, Marketing, PR, Social Media
As social media continues to change marketing landscape, one change I have seen is the convergence of marketing with PR. In the past, if you wanted an advertising campaign, you produced commercials, print ads and maybe some billboards. If you wanted a Public...
by Miriam Hara | Oct 17, 2013 | Business Success, Latest, Social Media
B2B social media marketing strategies are not only viable but a must in today’s market landscape. Many B2B companies opt for traditional direct mail marketing – that’s a good strategy to have. And I don’t want to suggest for one minute that direct...
