by Belinda Lui | Dec 27, 2013 | Design, Latest
Innovation can be defined in many ways. You can deliver innovative design or an innovative user experience. In any scenario, innovation stems from the desire to either create something unique and original that has never existed before, or to take an existing product...
by Belinda Lui | Dec 24, 2013 | Latest, Social Media
If you’re a company that’s looking to hire for Social Media Consulting, there’s a lot to consider prior to engaging with a consultant. Understandably, without a clear understanding of how social media exactly works, hiring on outside source may seem daunting. For...
by Belinda Lui | Dec 20, 2013 | Communications, Latest
The art of communicating, in my opinion, isn’t given enough weight when discussing business success. Being able to formulate questions that deliver useful answers, is a skill that every professional (and people, in general) should hone to ensure a better chance at...
by Lisa Wedmann | Dec 19, 2013 | Latest, Social Media
According to Socialnomics, 40% of Canadians were using Facebook or Twitter by 2010. By 2012, almost half of the population had joined social media sites. In 2013, it is established 2/3 of Canadians now use social media. These are facts to be considered when...
by Miriam Hara | Dec 16, 2013 | Advertising, Latest
It really goes without saying that star power builds awareness. However, utilizing celebrities as part of a brand’s advertising campaign can be a double-edged sword. The more obvious reason is that stars themselves, especially in today’s landscape, are...
