by Miriam Hara | Sep 25, 2015 | Creative, Design, Latest, Marketing
Are you on trend? In the creative field, being on trend or staying ahead of the trend curve is something that needs to be constantly monitored. As designers of packaging, creators of TV ads and developers of Social Media initiatives, being on trend is a must. … being...
by Felicitas Ritter | Feb 26, 2014 | Agency, Latest
Are you a believer in the necessity of a true blue in-house corporate marketing team, or do you prefer working with easy-going agency types? How different do you think is the kind of creative developed by the people who sit closest to the source, versus those looking...
by Belinda Lui | Feb 3, 2014 | Advertising, Branding, Business Success, Communications, Creative, Design, Latest, Marketing, Social Media
We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us grew up watching. What is the purpose of using these particular stars or shows to appeal to viewers? We think it has something to do with nostalgic value. Retro...
by Belinda Lui | Jan 23, 2014 | Advertising, Latest
When companies spend $4 million on a 30-second spot during the Super Bowl — it only makes sense that they would also present teasers in the weeks leading up to the celebrated event to take place next weekend. The Super Bowl is exciting for football fans but it...
by Belinda Lui | Dec 13, 2013 | Latest, Marketing
In today’s society of instant gratification, people have short attention spans: They want the news in 140-character snippets, they want to shop with the click of a button — and they want infinite information accessible at their fingertips via smartphones and...
