by Belinda Lui | Dec 6, 2013 | Advertising, Latest
I took a few courses at Seneca @ York University in Creative Advertising before pursuing a degree in Communications, and my favourite project while I was there was to create an ad for Social Responsibility. Without a pre-existing ad, my group designed copy and...
by Miriam Hara | Nov 26, 2013 | Latest, Marketing
Who would have thought? The year 2013 and holiday greeting cards are a thing of the past. Or are they? I believe that sending out holiday greeting cards may be perceived as a blast from the past: I refer to it as retro marketing. I also happen to believe it’s a...
by Belinda Lui | Nov 21, 2013 | Interactive, Latest
When we think about a Mobile Application, the first examples that might come to mind may be: Instagram, Angry Birds, or Whatsapp. While some applications are great for socializing and passing time, there is a lot of opportunity for apps to make life easier; to...
by Miriam Hara | Aug 13, 2013 | Business Success, Communications, Latest, Marketing
The Editor says “Cut” and in many cases rightly so. In advertising, professional writers must develop copy based on the media they write for. But you don’t have to be a copywriter to write strong copy in the day to day business arena. In verbal...
by Miriam Hara | Jul 5, 2013 | Advertising, Creative, Latest
What does a career in advertising really mean? Advertising has always held some mystic for many creative and marketing types wannabes. Many people on the outside looking in think of the world of advertising as being the ultimate career in creativity. I’ll let...