by Belinda Lui | Dec 12, 2013 | Latest, Social Media
I’ve written several posts before on what to post, when to post, and how to post – but in this article, I want to discuss where to post. Which, admittedly, is just as important to identify as the other Ws of Social Engagement. Like most marketing efforts, there isn’t...
by Belinda Lui | Nov 28, 2013 | Branding, Latest
I briefly wrote about the Hudson’s Bay in my article, “Retail Marketing: Be Seen and Heard”, but I wanted to elaborate on the genius that is behind the mass retailer. Bonnie Brooks didn’t only make The Hudson’s Bay a trendier shopping destination but her business...
by Belinda Lui | Nov 25, 2013 | Advertising, Latest
Soon after Halloween passes (literally, November 1), the Christmas paraphernalia goes up. I used to be nauseated by how money-driven retailers must be to shove money-spending down our throats. Then, I remember that the Christmas music also starts soon after on the...
by Lisa Wedmann | Nov 10, 2013 | Advertising, Latest
In my opinion cause marketing is the most satisfying type of marketing for any business, large or small. It’s a chance to help their favourite charity and enables businesses, ultimately, to make money. What is cause marketing? At its simplest form it’s the...
by Miriam Hara | Oct 21, 2013 | Branding, Business Success, Latest
Where is brand awareness today? Many marketers and business executives don’t value brand awareness as much as they did a decade ago. Some say it’s a thing of the past while others insist that it’s alive and well. For those who are in the former camp,...
