by Miriam Hara | Jun 25, 2013 | Branding, Business Success, Latest
It’s hard to separate personal persona from your brand persona. If you are in charge of marketing for a brand or business you are probably passionate about what you do and how you do it. Being in charge of a brand and its performance can be intoxicating....
by Miriam Hara | Jun 21, 2013 | Advertising, Branding, Business Success, Creative, Latest
Attention all Marketing and Brand Managers: We know our marketing and we know our brand. More importantly, we know who our target buyer, audience and groups are. That’s important and is what makes for great creative. But there’s a catch – we suffer from...
by Lisa Wedmann | Jun 12, 2013 | Advertising, Business Success, Latest
I looked up and high on the shelf in the Dollar Store was a giant eraser with the words “We Make BIG Misteaks”. I thought it was funny and not so funny. Not so funny when you are the one making those misteaks. I bet Lululemon doesn’t think making misteaks is funny...
by Stephanie Fasulo | Jun 5, 2013 | Advertising, Branding, Latest, Social Media
A crabby situation! Mr. Clean seemed to have had a long day a couple of weeks ago being attacked by giant crabs. He literally had a crabby situation on his hands! I wonder which line of cleaning products he used to clean up that mess. I can imagine giant crabs...
by Miriam Hara | Jun 4, 2013 | Advertising, Branding, Creative, Latest
What makes for bad advertising? The answer is simple.. and often it’s not in the brief, because there wasn’t one! Ultimately what consumers see as the result is often the cumulation of poor direction, bad decisions and no creative brief outlining the...
