by Miriam Hara | Jul 20, 2015 | Advertising, Agency, Creative, Latest, Management
To understand why I need what I need in a new hire, you have to understand the business. [inlinetweet prefix=””Do what you love.” – Steve Jobs” tweeter=”” suffix=”#NewHireWishList #SharedWisdom”]The advertising...
by Joyce Turner-Gionet | Jul 17, 2015 | Business Success, Latest, Management
Your company’s struggling financially and you’re going to have to lay off staff. How you do it is important. In Canada, there are labour laws (Canada Labour Code) that employers must follow during a layoff. This blog isn’t about laws, it’s about love. In most layoffs,...
by Miriam Hara | Mar 29, 2014 | Branding, Latest
Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the relationship the brand has with its target base, its intent and its history. Additionally, to a large degree brand value or brand equity is based on its level of...
by Camille McClane | Mar 19, 2014 | Branding, Latest
Who you are and how other people see you are sometimes two completely different things. Have you ever been surprised by seeing a celebrity behave differently than you had them pegged? Their personal brand, the self they sell to the public, was convincing enough that...
by Kristina Parker | Feb 27, 2014 | E-Commerce, Latest
Anyone who builds an e-commerce store can’t expect to make money without a good fight. I’ve shown them some website design tips they should implement if they want to increase their chances of making a lot of sales. Anyone can build an e-commerce store...
