News is when you have something original to say. Noise is when you don’t. Be relevant in 140 characters or less! The 140 characters or less is simply a reminder to be relevant and stay focused when creating content. Visualize yourself writing a standard Twitter...
In life, we need a plan. To create rich content, we need a plan. There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content? In a nutshell: content = information. Rich content = great...
Business blogging, or what has now been coined as content marketing, has increasingly become a good source of networking for businesses. As I sit here, ready to write my first blog post of 2014, I am aware of how difficult it is to constantly provide valuable...
In today’s competitive market, businesses must get found. Once found they must be perceived as keeping up with the ever-changing business environment. Business content marketing enables businesses to have the right first impression. Striving for top of mind...
What is content marketing and how does it apply to building business and brand? A good way to start this conversation would be to reference the Janet Jackson song: “What have you done for me lately?”. Content marketing involves imparting information and knowledge with...
