In life, we need a plan. To create rich content, we need a plan. There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content? In a nutshell: content = information. Rich content = great...
What is content marketing and how does it apply to building business and brand? A good way to start this conversation would be to reference the Janet Jackson song: “What have you done for me lately?”. Content marketing involves imparting information and knowledge with...
I was asked the other day what a podcast was, and as much as I’m well versed in that area I went back to look up the definition and did some research so that I could better explain what a podcast is. We can’t call it radio station on the Internet anymore as more...
There was a time, in the world of advertising and marketing that when it came to B2B marketing, the strategies were quite different from B2C marketing techniques. However there’s a shift that is occurring in the marketing world and it is all because of the...
