by Miriam Hara | Jul 5, 2013 | Advertising, Creative, Latest
What does a career in advertising really mean? Advertising has always held some mystic for many creative and marketing types wannabes. Many people on the outside looking in think of the world of advertising as being the ultimate career in creativity. I’ll let...
by Lisa Wedmann | Jul 3, 2013 | Advertising, Business Success, Latest
You are growing nervous by the minute. Your mouth is dry. You stumble on your words. Talk about hot seat. It’s so hot your face is red from the heat. The more you speak the more your boss looks disinterested. Then to make matters worse, he tells you to book a meeting...
by Lisa Wedmann | Jun 27, 2013 | Advertising, Business Success, Creative, Interactive, Latest, Social Media
Which do you want to know first? The good news or the bad news? I like to hear bad news first in order to assess damage control. And I still have something to feel enthusiastic about since the good news is yet to come. so, since this is my blog… here’s the bad news…...
by Lisa Wedmann | Jun 26, 2013 | Advertising, Business Success, Creative, Latest
Some guy in a suit is yawning, another guy in the back is asleep, a woman in the front is reading notes, another looks at her nails and everyone else is checking their phone. And then there’s you, standing at the front of the room, nervous and starting to sweat,...
by Miriam Hara | Jun 25, 2013 | Branding, Business Success, Latest
It’s hard to separate personal persona from your brand persona. If you are in charge of marketing for a brand or business you are probably passionate about what you do and how you do it. Being in charge of a brand and its performance can be intoxicating....
