by Christine Marr | Jun 21, 2012 | Advertising, Business Success, Creative
Creativity is not a gift possessed by few. I can just hear the combined outcry from all CPs (Creative Professionals)! According to Jonah Lehrer, in his book “How Creativity Works”, creativity is a thought process that we all can learn. I tend to agree...
by Christine Marr | Apr 12, 2012 | Branding, Creative, Design
Our reaction to colour is subliminal. As consumers, we are generally unaware of the persuasive effects of colour. Psychological effect is instantaneous, stimulating the senses and power of suggestion. We see it in every level of communication: in corporate...
by Miriam Hara | Apr 3, 2012 | Advertising, Branding, Business Success, Creative
Way too often, ads are filled with too much information and lots of copy. How does that happen? Why does it happen? I can almost hear the collective grumble from all my peers saying…. “Clients!” But I believe that laying blame at the doorstep of...
by Miriam Hara | Feb 6, 2012 | Advertising, Branding
Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is the reason for this post. Over the years, the Super Bowl TV advertisements have been conceptualized beautifully and superbly executed. They have made us...
by Lindsay Sleightholm | Aug 31, 2011 | Creative
Creativity. Where does it come from? How does it happen? Some may think that an idea simply pops into your head. When you’re lucky, sometimes it does. Most of the time it needs to be coaxed. In a world of steady deadlines and day to day expectations, it is easy...
