by Miriam Hara | Sep 21, 2023 | Branding, Creative, Marketing
As a seasoned brand marketer, I’ve come to realize a fundamental truth: brand marketing is not personal. As marketers, it is our responsibility to ensure that personal opinions do not overshadow the brand’s intended message, style or persona. Our role is...
by Miriam Hara | Aug 11, 2023 | Advertising, Agency, Branding, Creative
Has the mojo of creating ‘creative’ shifted hands? Many think that creative agencies have lost their relevance due to computer software, apps, and social media tools taking over the roles once held by creative directors, illustrators, and designers....
by Miriam Hara | Jul 13, 2023 | Branding, Design, Marketing
The influential role product packaging plays in expressing a brand’s identity and values can never be underestimated. Impactful packaging design is not just about the visuals; it’s also about how effectively it communicates and ‘walks the...
by Miriam Hara | Nov 10, 2015 | Agency, Business Success, Creative, Latest
Clients who are involved in the client agency relationship do not realize that they have a direct impact on the creative their agency produces. We hear so much about agencies and their creative prowess and how ‘the creative’ talent establishes its...
by Joyce Turner-Gionet | Aug 21, 2015 | Business Success, Creative, Deadline, Design, Latest, Management, Problem Solving
Do you have a creative routine or ritual? If you’re creative, work in the creative field, or simply find yourself a slave to routine or ritual, read this book: Daily Rituals. How Artists Work, by Mason Currey. You’ll feel better about it all — your...
