by Madi Secareanu | Apr 9, 2012 | Advertising, Branding, Business Success, Creative, Interactive, Social Media
On or around March 30th, you may have noticed that Facebook has automatically changed your brand page to Timeline. While some were resistant to the change, let’s remember that if we don’t move forward, we get left behind and for brands on Facebook, hopping on board...
by Miriam Hara | Apr 3, 2012 | Advertising, Branding, Business Success, Creative
Way too often, ads are filled with too much information and lots of copy. How does that happen? Why does it happen? I can almost hear the collective grumble from all my peers saying…. “Clients!” But I believe that laying blame at the doorstep of...
by Lindsay Sleightholm | Mar 27, 2012 | Branding, Business Success, Creative, Design
It’s been said that nothing is new, and everything old is new again. Never has that been more obvious than in today’s retro-infused consumer market. The trend towards aesthetics of the past are everywhere: fashion, art, music (the amount of remakes out there are...
by Miriam Hara | Feb 6, 2012 | Advertising, Branding
Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is the reason for this post. Over the years, the Super Bowl TV advertisements have been conceptualized beautifully and superbly executed. They have made us...
by Angelika Orgacki | Oct 7, 2011 | Creative
Sitting in on a production meeting at 3H and listening to how the team is trying to come up with an innovative idea for a new project caused me to recall a video I had watched in my Design Thinking class. The video was titled “The Deep Dive” and was about the...
