by Lindsay Sleightholm | Aug 31, 2011 | Creative
Creativity. Where does it come from? How does it happen? Some may think that an idea simply pops into your head. When you’re lucky, sometimes it does. Most of the time it needs to be coaxed. In a world of steady deadlines and day to day expectations, it is easy for the creative mind to get lost behind the left brain obligations. So, how can you inspire creativity when it is needed – when the idea doesn’t just ‘pop’ into your head?
There are various techniques and exercises that many creative people, be it designers, creative directors, marketers even artists use to summon the right brain when they need it. Everyone has a different process that inspires creativity. It is unique to the individual. What works for one person, may not work for the next. The only real mystery is finding the right combination of techniques that work for you.
Here are a few techniques to help inspire your creative thinking. Who knew listening to the left brain could help us develop the right brain?
- Sketching
- Free Writing
- Mind Mapping
- Problem Reversal
- Group Brainstorming
by Miriam Hara | Aug 26, 2011 | Miriamisms, Tomato Tips
Are you a creative in mind, body and code? Learn why – http://bit.ly/rnkYge and for more detail http://bit.ly/rkvp31
by Miriam Hara | Apr 13, 2011 | Advertising
For effective pharmaceutical advertising you need to take off the lab coat. It might be intuitive to assume that regulation stomps creation, but structure can also be viewed as a firm jumping-off point. You need to colour within the guidelines.
There were two specific hurdles ahead of us at 3H when we partnered with global brand Johnson & Johnson to develop “Point it out”, a campaign for acne care product RETIN-A MICRO®: 1) Create a campaign that would speak to young adults while promoting a new OTC (over-the-counter) product, and 2) adhere to the strict guidelines of PAAB (Pharmaceutical Advertising Advisory Board).
This campaign also achieved duality, speaking with authority while welcoming the attention of the target (young adults) with its contemporary approach. Our creative had to be crisp and efficient, so we made every element informative – pairing strong headline messaging with a striking visual that instantly communicated the product’s benefits.
Use clear messaging; use bold creative.
by Miriam Hara | Jun 21, 2010 | Design
Variety is the life source of all who consider themselves creative. It goes without saying, that in-house design studios provide cost savings. The real question is: what really are the savings? Give a creative person the same product within the same industry, day-in and day-out and the result is déjà vu design and concepts with very ordinary branding. So ordinary in fact, that at one point, it isn’t a brand anymore. Despite the savings, the reduced investment is very costly. As with most other professions, doing the ‘same-old, same-old’ everyday takes its toll.
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by Miriam Hara | May 19, 2010 | Advertising
As a long-standing advertising agency, we consider ourselves as professional creative marketers.
Regardless of the industry or medium in which we are working – we ask the same questions with one key difference: we listen first.
Every advertising agency has its process, and we do as well. Our Brand Kinetix ensures that we evaluate every project in a certain way. We listen with no expectation of what the answers will be. No ‘same-old, same-old’ standard, run-of-the-mill solutions. The result is fresh, appealing, even zesty creative – with out-of-the-box new strategies for any particular industry. Keeping fresh is what makes our agency hum, and tick, and whirr. We constantly build and keep momentum… at the creative and marketing level, as well as at our client level.
Photo by faith goble available under a creative commons license
The cross exposure of all that our creative team touches makes us versatile and constantly challenged to be progressive. I have to say that after 20 plus years of exposure to so many industries (just go to our on-line portfolio to see), the beauty of our diversification, is that we have become specialists in many industries and so many mediums.
