by Miriam Hara | Mar 30, 2011 | Advertising
Many marketers believe that the internet has replaced classic research methodology. The interactive/digital arena has allowed us different channels or more accurately, a different way to approach research. The age of online surveys is upon us- with its panel...
by Miriam Hara | Mar 23, 2011 | Branding
A worthy commodity product can become a household name… with a personality! Changing consumer’s perception of a “commodity” type product takes long term vision and dedication. It also takes a superior product, offering a perceived commodity, a...
by Miriam Hara | Mar 23, 2011 | Advertising
Let’s face it. Things have been challenging for print advertising. The rise of social media has made it apparent that online, mobile content gives clients more opportunities when trying to leverage sales. The recession also didn’t help. You’d think advertising...
by Miriam Hara | Mar 17, 2011 | Business Success
Can you believe that the most amazing day of the year is here? At least for me. I love birthdays and I have the birthday–cake-hat and goofy glasses to prove it. Some of us shy away from birthdays, but then how would they get cake? Never mind all the other fabulous...
by Miriam Hara | Mar 2, 2011 | Creative, Design
Typography, although not known to many outside of the design field, is a huge factor when it comes to print and interactive media. A lot of the toil and sweat goes unnoticed in those 2-10 key words that usually make up headlines. It is a subtle art, and is not as...
