by Miriam Hara | Feb 25, 2011 | Branding
It may be a market warrior’s dream to make the brand they develop for a company into an icon. Chanel, Coca-Cola, Nike, Michelin – all brand names that have become synonymous with their symbolism. Brands that became more than commodity culture, they became pop...
by Miriam Hara | Feb 16, 2011 | Advertising
Smartphones are getting smarter, all thanks to advertising. With more people accessing the internet through their mobile phones, ad upgrading offers a huge niche for ad revenue. Mobile advertising is where creative juices (and funding) will be flowing hard. The...
by Miriam Hara | Feb 9, 2011 | Business Success
Experiential marketing is all about two things: 1) involvement and 2) engagement. This can be a great transition phase for a brand campaign that has run its course. Brand is a living thing, propelled by a living market, and getting the audience involved in your brand...
by Miriam Hara | Feb 1, 2011 | Branding
Brand is bigger than you realize. Brand is what consumers first see of a product/service… it’s the initial hook…but the follow through is even more important as it is how the brand becomes part of lifestyle. Your brand extends to your employees,...
by Miriam Hara | Jan 5, 2011 | Business Success
It’s back to business, but business, as we know it, has changed. We need to adapt to stay competitive and embrace change to be in the know … and ultimately on the go! There is a resurgence of creativity that is now being channeled through mobile means. If...
