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“Trend” Carefully – 3 Big Social Media Fails of 2012

“Trend” Carefully – 3 Big Social Media Fails of 2012

by Jenna Elberson | Mar 8, 2013 | Advertising, Branding, Business Success, Interactive, Latest, Social Media

The “Trend”. More brands are turning to social media to reach more of their customers through trending, they are not realizing the  impact 1 tiny misspell or mistake can make. Already in 2013 we have seen many social media fails. While they bring in a good...
The Lost Art of Listening

The Lost Art of Listening

by Lisa Wedmann | Mar 6, 2013 | Branding, Business Success, Interactive, Latest

In this business, we all want to keep our clients happy.  Yet in this busy, fast paced go go go world, one key component is lacking – listening! Instead of hearing what our clients are saying, we are so eager to “sell” our latest idea, fix a problem or answer a...
Reddit & Brand Marketing: Up-Vote or Down-Vote?

Reddit & Brand Marketing: Up-Vote or Down-Vote?

by Jenna Elberson | Jan 3, 2013 | Branding, Latest, Social Media

My Reddit cake day (the term used for 1 year anniversaries) is almost upon me. Having been on Reddit for almost a year, I thought I would take the opportunity to immerse myself more into Reddit – not as a community member, but as a marketer. It’s important when...
The Retail Challenge: Getting Shoppers’ Attention!

The Retail Challenge: Getting Shoppers’ Attention!

by Matina Singh | Dec 28, 2012 | Branding, Business Success, Latest

When we go shopping for anything from food, clothes or cars, we have a lot of choices, at times too many choices. Do we choose a brand that’s familiar to us or do we take a chance with a new one? How do we choose from all these different brands on the retail...
Social Media Skills: Is Your Brand Proactive Socially

Social Media Skills: Is Your Brand Proactive Socially

by christine | Nov 22, 2012 | Branding, Business Success, Interactive, Social Media

The Social Media skills now required to maintain a good social media reputation has evolved. Most of us (businesses and brands) have our  social listening strategy in place, writing content and posting on our social media accounts. So…how is it going? Are you...
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